Apple: "What's a professional?"
Apple announced their new iPad Pro and I couldn’t care less. The hardware itself is brilliant, yet Apple insists on artificially limiting what you can do with it for reasons I don’t understand. A “pro” device would let me run Mac-style apps like Nova and a real local terminal. It would let me compile and run the software I write when Shortcuts scripting isn’t good enough. It would be more like a hyper-portable MacBook for doing things that don’t require a heavier and more powerful computer, and less like a giant iPhone that gives me free rein of a walled garden.
I bought a 2018 iPad Pro 13" when they were released and used it constantly. It was overpowered for the software available to run on it, to the point that my kid in college still uses it for classwork today. The hardware was never the limiting factor in what I could do with it. I finally replaced it last summer with a MacBook Air that’s worse for my wants and needs in every way but one: Apple’s OS for Macs lets me do the professional things that the as-powerful iPad can’t do. Apple ran an ad when that iPad Pro came out, asking “what’s a computer?” I wish Apple would ask themselves, “what’s a professional?”
My vision for the iPad doesn’t align with Apple’s. That’s OK. They know their target market. They’ll still sell a gazillion of these.
Just not to me.