I ordered a couple of Apple AirTags and keychain holders this weekend, and UPS dropped the package off on my doorstep a few minutes ago. The outer box had not been sealed in any way — no glue, tape, or anything:

Unsealed box from Apple

The packages inside were bent on arrival, likely from the warehouse:

Inner boxes were damaged in packing

I hope this is an exception. If I were a new Apple customer, I’d be unimpressed with their vaunted first impression.