Amazon sent me an email about their new “Amazon One” service:
Amazon One is a fast, free identity service that allows you to pay using only your palm at all Whole Foods Market, Amazon Fresh, and Amazon Go locations. Your Prime member discounts will be automatically applied when you checkout at Whole Foods Market.
I was raised in an evangelical Christian household, as are somewhere around 25% of Americans. I can say with authority that a huge percentage of the US believes that paying with a “mark” on your hand, or forehead, is a certain indicator that the world as we know it is about to end. I do not believe this. I personally know plenty of people who do.
Things like this from a major brand always surprise me. I find it hard to imagine that the focus groups it surely went past didn’t have at least a few people saying “no, I won’t use this, because it’s literally the work of the Antichrist”.