There’s a certain Apple ecosystem notetaking app I heard of from a paid blog post. I downloaded it; it was fine, but not my thing. Today I saw there’s a new version with a new name, and still very few App Store reviews. I googled for it and saw they issued a press release for the renaming.

I’m kinda curious how their focus on PR will work out. Will it keep it on people’s minds until they buy it? It’s not a small-app strategy I recall seeing before.