Open letter to KCAU-TV

As of mid-August, I can't watch the local ABC affiliate TV channel over my satellite dish because they tried to jack up the rates they charge Dish Network for carrying their channel. Never mind that their advertisers pay them by the number of viewers, regardless of whether that's by antenna, cable, or satellite. Dish Network could almost get away with asking KCAU to pay them for the task of handling all the transmission details. Anyway, here's a letter I wrote to KCAU's president:

As you mentioned on your website, I could watch your programming over-the-air for free. While your position regarding Dish Network makes sense on the surface, it falls apart quickly. They are redistributing your signal at no cost to you while you still collect money from advertisers. Frankly, they're doing you a favor by handling your broadcasting. Imagine that you could still get the same advertising revenue without having to pay for transmitters and the associated electricity and personnel. Nice, huh?

Since you're not directly paid by viewers regardless of whether they watch by rabbit ears or by satellite dish, you can hardly claim to be losing money with the latter. In the mean time, your viewership is lower by the number who can no longer receive your signal (and you're crazy if you think I'd downgrade from a crystal-clear satellite signal and DVR to a snowy analog antenna). The other local network affiliates must be rubbing their hands together with glee as
you throw away your audience.

Finally, consider that a five-minute Internet search returns downloadable versions of current programming. While I personally don't (yet) consider that a viable option to local programming, as of today that would be the easiest course for a lot of your viewers who have been cut off.

Please allow Dish Network to resume broadcasting your signals at no charge to you so that I can go back to watching "Lost". Thank you.

Sincerely,
Kirk Strauser

I have no particular feelings for either company, but Dish Network's position in this one case seems by far the most reasonable of the two.

Glad that's over with

It seems they figured something out. Unfortunately, in the mean time a lot of us have learned that there's not much on ABC that we can't live without.

Reply from KCAU

Here's the reply I got from Ray Cole of Citadel Communications Company:

Kirk:

Thanks for your email, and I'm anxious to respond.

First, let me re-state the essence of our argument: While ABC5 will allow anyone to receive our programming for personal use for FREE by using an antenna, we simply can't allow a video provider such as DISH to take our signal and re-sell it to the public without compensating us in a reasonable and equitable manner. But DISH (and apparently you for that matter!!) believes that it should be entitled to take our local, syndicated and network programs -- in which we've invested heavily -- and charge people to view it without compensating us fairly. The fact that they may be performing some degree of small "favor" by helping with the distribution of our signal is reflected in the amount of the carriage fee we are seeking compared to what they pay other program services whose audiences are a fraction of ABC5's. And few copyright holders would ever give up their rights in the blind manner you suggest. Like us, most would fight to protect their investment. No, my position does not "fall apart" in the way you think it does.

Second, your assumption that local television stations can continue to operate solely on advertising revenues is also wrong. While that may have been possible in the "old" days when there were just 3-5 local stations broadcasting over the air in most markets, it's no longer the case in a world where the average household now receives 118.6 television channels (Source: Nielsen June, 2008). The majority of the competing program services rely on a dual revenue stream involving both advertising revenues and subscription fees; local broadcasters have the same need in this ever more competitive environment. For reasons that should be obvious, we can't get into what we're asking for in the way of carriage fees, but I can tell you it's absolutely fair and reasonable.

Finally, you correctly point out that many of our best programs are available for a charge in downloadable form or for free on our own website just hours after being broadcast on our station. But most, like you, do not consider this a "viable option" due to the timeliness of the broadcast and the degree to which live news, sports, and other special programming is not available in this manner. But I would agree that it's certainly great for sampling or "catching up" on our regular programmimg that you might have missed.

So where does that leave us? Here is the updated viewer advisory we posted on our website just this morning:

"We regret to inform our DISH viewers that there is virtually nothing new to report since the last update (see below) which was posted on Tuesday, August 12. Specifically, our most recent counter-proposal submitted to DISH on Thursday, August 7 has received neither fair consideration or substantive follow-up. They continue to appear to have "gone silent" from our point of view. In fact, the only noteworthy action taken by DISH in the past 10 days has been the removal of the video they've been running on the channel normally reserved for our station and, in its place, the posting of a static page that conveys misleading information in regards to our dispute with them. Tactics such as these, along with an unwillingness to engage us in an ongoing dialogue, will certainly not get us moving towards a deal that's fair and reasonable to both parties."

In closing, please know that we will continue to reach out to DISH to strike an acceptable agreement.

Sincerely,

Ray Cole, President
Citadel Communications Company

My rebuttal to Ray

While ABC5 will allow anyone to receive our programming for personal use for FREE by using an antenna, we simply can't allow a video provider such as DISH to take our signal and re-sell it to the public without compensating us in a reasonable and equitable manner.

I still contend that this is logically flawed. If I put a TV in a restaurant and 40 people watch it, them I'm distributing it to the public. However, KCAU is not losing money in this scenario because those people wouldn't be paying to watch it anyway.

And few copyright holders would ever give up their rights in the blind manner you suggest.

Sure they would, Ray. You've heard of Youtube, where public and artists themselves upload content for redistribution without a prayer of direct compensation. I personally give away some fairly valuable software that I wrote - some of which I wrote for work and that my boss generously allowed me to distribute.

The majority of the competing program services rely on a dual revenue stream involving both advertising revenues and subscription fees; local broadcasters have the same need in this ever more competitive environment.

Now that seems pretty reasonable, and is something that I hadn't known before.

Finally, you correctly point out that many of our best programs are available for a charge in downloadable form or for free on our own website just hours after being broadcast on our station.

Not quite. Those Internet searches I mentioned are almost always to high-quality, unrestricted versions from The Pirate Bay (for example). I don't think many people are willing to pay for TV shows that they can watch for free.

But most, like you, do not consider this a "viable option" due to the timeliness of the broadcast and the degree to which live news, sports, and other special programming is not available in this manner.

That is the one thing I miss: local news. Not that my city - Norfolk, NE - gets great coverage from Sioux City stations anyway. Still, at least I can watch any of the other channels who have resolved their differences with Dish Network.

In closing, please know that we will continue to reach out to DISH to strike an acceptable agreement.

I truly am glad to hear that and am ready to welcome you back to my television. In the meantime, I need to get back to downloading "Lost" (not really, but you get the point).

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